Florida Senior Consulting Privacy Policy

Effective April 6, 2023

This privacy policy (the “Privacy Policy”) explains the collection, use, and disclosure practices of the websites, mobile applications, and other online and offline products and services, including our senior living referral services (collectively, the “Services”) owned and operated by Florida Senior Consulting, LLC (“FSC,” “we,” “us,” or “our”). Please be advised that the practices described in this Privacy Policy also apply to information that you submit to us offline and to Personal Information (as described below) that we may collect from third parties.

By using our Sites or submitting information to us, you acknowledge and understand the terms of our Privacy Policy.

Collection and Use of Personal Information

As used in this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, or is reasonably capable of being associated with or linked with an individual as defined under applicable law.

We collect Personal Information from our users or customers automatically from the use of our Services, from affiliated and unaffiliated third parties, and by using Information, we collect to derive new Personal Information.

Information We Collect Directly from You. Any information you provide is voluntary, but please note that some information may be necessary for us to provide you with our Services. You may also provide Personal Information about another person for whom you may seek senior housing or care Services (“Resident”).

The categories of Personal Information we collect directly from you include:

Identifiers, such as your first name, last name, phone number, email address, and mailing address;
Categories of Personal Information described in subdivision (e) of Section 1798.80 of the California Civil Code, such as name, physical characteristics or description, address, telephone number and medical or health insurance Information;
Characteristics of protected classifications under state or federal law, such as age, sex/gender, marital status, medical condition and disability Information;
Information you provide on our Sites to request Services for yourself or another person, like your username, password, location, zip/postal code, mailing address, fax number, and email address;
Financial Information, including the Resident’s budget for senior housing options and whether the Resident receives Medicare or Medicaid; and
Feedback you provide to us about our Services.

Information is Automatically Collected from Your Use of the Sites. We may automatically collect Information about you from your use of our Sites and Services, including:

Identifiers, such as your IP address and unique device identifiers;
Internet or other electronic network activity information, such as the type of browser you use, app version, access dates and times, pages viewed, and the page you visited before navigating to our Sites;
Geolocation data, such as the country from which you access our Sites.

Information We Collect From Other Sources

We may collect information about you from other sources, like

Representative, a person who contacts us seeking Services on behalf of a Resident;
From senior care network providers;
Third-party social media services, such as Facebook and Instagram, that you use to interact with our Services; and
Unaffiliated parties, such as our service providers, analytics companies, advertising networks, affiliates, and other third parties, provide us with information, so we can better understand you and provide information that may interest you.

Use Of Your Information

You acknowledge and agree that we may use your information as follows:

To provide you the Services you requested and to perform our contractual obligations to you;
Communicate with you, including by telephone, text, email, and chat, regarding your use of the Services;
Respond to your requests and any other communications from you, including providing customer service;
Send advertising or marketing communications that we believe may be of interest to you;
Offer and administer surveys, contests, prize draws, sweepstakes, and other promotions;
Conduct internal research and development;
Analyze your engagement with FSC and senior care network providers to better understand your interests and behaviors and customize your experience;
Detect security incidents and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, error, negligence, and breach of contract, and protect against harm to the rights, property, or safety of FSC and our users, customers, employees, or the public;
Debug, identify, and repair errors that impair the functionality of our Services; and
Comply with our legal obligations, including our tax obligations and those related to preventing fraud and money laundering, and those required for you to benefit from rights recognized by law or any regulatory requirements or provisions.

Disclosure Of Personal Information

You acknowledge and agree that we may disclose Personal Information as follows:

Senior Care Providers. We may share Personal Information with senior care providers to provide you with the requested services.

People Acting On Your Behalf. We may share Personal Information with the person who referred you as a Resident or with another person acting on your behalf and with your authorization.

Our Service Providers. We may share Personal Information with one or more service providers with which we have contracted to provide services to us or to offer the Services you have requested from us.

Affiliated Companies. We may share your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under common control with us.

Our Internal Analyses and Operations. We may confidentially share Personal Information with third-party vendors for our own internal statistical, design, or operational purposes, such as estimating our audience size, measuring aggregate traffic patterns, and understanding demographic trends among our users.

Legal and Other Compliance. We may share Personal Information when appropriate for legal purposes, including to:

Comply with the law.
Enforce or apply this Privacy Policy or our other policies or agreements.
Protect our or our users’ rights, property, or safety.
Protect our users from fraudulent, abusive, or unlawful use of our Site.
If we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

Third-Party Links

We may provide links to third-party websites from our Sites as a service to our users. We do not control nor are we responsible for third-party websites’ privacy and data collection, use, and disclosure practices.

Security

We use reasonable security measures to store and protect your Personal Information while it is under our control. However, you acknowledge that no transmission of data over the Internet is 100% secure.

Children

Our Services are designed for adults, and we do not collect any Personal Information from children under the age of 16. Only persons of legal age in the applicable jurisdiction are authorized to access our Sites and Services.

Additional Information For California Residents

The California Consumer Privacy Act or “CCPA” (California Civil Code Section 1798.100 et seq.) requires us to disclose to California consumers the categories of Personal Information (as defined in the CCPA) we have collected in the preceding 12 months, our business and commercial purposes for collecting, using, or selling such Personal Information, the categories of sources from which we collect Personal Information, whether we have disclosed or sold any Personal Information for business or commercial purposes in the preceding 12 months, the categories of Personal Information we have disclosed or sold for a business or commercial purpose in the preceding 12 months, and the categories of third parties with whom we share Personal Information. We have provided these disclosures in the prior sections of this policy. Additionally, in the preceding 12 months, we have disclosed the following categories of Personal Information for business purposes to the following categories of recipients:

Category of Personal Information: Identifiers, such as your first name, last name, phone number, email address, and mailing address

Categories of Recipients: Cloud storage service providers, marketing service providers, data analytics providers, internet service providers, email service providers, customer communication service providers

Category of Personal Information: Categories of personal information described in subdivision (e) of Section 1798.80 of the California Civil Code, such as name, physical characteristics or description, address, telephone number and medical or health insurance information

Category of Personal Information: Internet or other electronic network activity information, such as the type of browser you use, app version, access dates and times, pages viewed, and the page you visited before navigating to our Sites

Category of Personal Information: Geolocation data, such as the country from which you access our Sites

Categories of Personal Information: Gender; household income; budget; senior care needs; and veteran status, as well as other information you may choose to provide voluntarily, such as marital status, religion, or ethnicity

The CCPA also requires us to communicate information about rights California consumers have to request access to their Personal Information, to request deletion of their Personal Information, to request additional details about our information practices, to request to opt out of the “sale” of their Personal Information, if applicable, and to not be discriminated against for exercising such rights.

Your options in regard to the Personal Information we collect about you are described below. You may designate an authorized agent to exercise these options on your behalf by providing your authorized agent with written permission to act on your behalf and by verifying your own identity with FSC. Alternatively, you may provide a power of attorney pursuant to Probate Code sections 4000 to 4465. We will verify your request by asking you to provide information related to your interactions with us, such as by confirming your email address and/or your state of residence. In some cases, we may need to collect additional information to verify your identity, such as a government-issued ID.

Access: As a California resident, you may request access to your Personal Information we collect, use, disclose, or sell and the specific pieces of Personal Information we have collected about you, subject to specified exceptions. You may also request additional details about our information practices, including the categories of the Personal Information we collected, the sources of collection, categories of Personal Information we share for a business or commercial purpose, and the categories of third parties we share your information with. You may request access by calling FSC at (800) 969-7176 or emailing us at info@floridaseniorconsulting.com. You must provide your First and Last Name, email address, and phone number used with FSC services in order for us to match you within our systems, as well as certify that you are a California resident.

Deletion: As a California resident, you may request that we delete the Personal Information we have collected from or about you. Please note that we may retain certain information as required or permitted by applicable law. You may request that we delete your Personal Information by calling FSC at (800) 969-7176 or emailing us at info@floridaseniorconsulting.com.

Personal Information We Disclose or Sell (as defined by the CCPA): California law requires that we provide transparency about Personal Information we “sell,” which, for purposes of the CCPA, broadly means instances in which FSC has shared Personal Information with certain senior care network providers and with partners and other third parties in exchange for valuable consideration. If in the preceding 12 months, FSC may have disclosed Personal Information to senior care network providers to facilitate providing services to you and with partners and other third parties, this disclosure may be considered a sale under California law. In the preceding 12 months, we have “sold” the following categories of personal information to the following categories of third parties:

Category of Personal Information: Identifiers, such as your first name, last name, phone number, email address, and mailing address

Categories of Third Parties: senior care network providers, partners, and other third parties

Category of Personal Information: Information about the Services you are seeking for yourself or a Resident

Category of Third Parties: Categories of Third Parties: Senior care network providers, partners, and other third parties.

Do Not Sell My Info: As described above, we may provide Personal Information for the purpose of connecting you with senior care network providers to discuss services that you may be interested in for yourself or for a Resident and to our partners and other third parties. We give you the option to opt out of such sharing at any time.

California’s Shine the Light law also permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt-in to, or opt out of, this type of sharing. To opt out of having information about you shared with third parties for direct marketing purposes, please email us at info@floridaseniorconsulting.com.

Changes In This Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy, and, in some cases, we may provide you with additional notice.

Governing Law

FSC is a Florida limited liability company, and this policy is governed by the laws of the State of Florida. We attempt to comply with local data protection, privacy, and consumer rights laws to the extent they may apply to our services. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to the Sites.

Questions And Concerns

If you have any questions about this Privacy Policy or our privacy practices, please contact us at info@floridaseniorconsulting.com.